For most of our customers, betting and gaming is an enjoyable and sociable way to spend time. It’s one of the reasons it continues to be so popular. But for a small percentage of people it can cause personal, social, financial and even health problems. We’re committed to helping our customers gamble in a safer and more responsible way and providing support to those who need it.

This is why we have developed our safer gaming strategy: “Committed to player safety”.

As a leader in betting and gaming, we aim to provide a positive experience for all our customers; the key to this is ensuring a safe environment. Our approach to safer gaming is simple: we are committed to player safety.

Safer gaming is rooted in our culture and values, embedded across our organisation. From our Board, through our business to the customer-facing teams.

We dedicate energy and resources to our commitment to player safety. Our approach to safer gaming takes into the account specific market’s challenges and needs, with our ambition being to prevent harm.

Our key principles:

Our activity can always be captured by our three key principles:

• Engage
  We engage with regulators, governments, industry and academics to evolve our understanding of safer gaming and to deliver a positive and safe environment for our customers.
• Support
  We communicate with our customers and support them with tools and information to promote safer gaming, while equipping our employees with training to identify and help manage the risk of potential harm.
• Protect
  We protect our customers from risks so that they can have a positive and safe experience using our products.

This page was last reviewed and updated: November 2025